/* =====================================================================
   LOOKMY — v2 "Anillos" · Manual de Marca (Nuba)
   #ed003e 65% · #f4dbd8 15% · #3f7cac 15% · #2a2b2a 5% · Poppins
   Firma: anillos concéntricos del logo como sistema gráfico
   ===================================================================== */

:root{
  --red:#ed003e; --red-700:#c60034; --red-050:#fff5f7;
  --blush:#f4dbd8; --blush-1:#faf0ee; --blush-2:#f9e6e2;
  --blue:#3f7cac; --blue-700:#33638b; --blue-050:#f2f7fb;
  --ink:#2a2b2a; --ink-1:#5d5e5d; --ink-2:#8a8a88;
  --white:#fff; --line:#eddfdc; --line-2:#e3d2ce;
  --maxw:1160px; --r:20px; --r-lg:28px;
  --shadow-card:0 24px 60px -32px rgba(42,43,42,.22);
  --shadow-red:0 30px 70px -35px rgba(237,0,62,.45);
  --ease:cubic-bezier(.22,.75,.35,1);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}

body{
  margin:0; background:var(--white); color:var(--ink);
  font-family:"Poppins",system-ui,sans-serif; font-size:16.5px; line-height:1.65;
  -webkit-font-smoothing:antialiased; overflow-x:hidden;
}
h1,h2,h3,h4{font-weight:600; line-height:1.06; margin:0; letter-spacing:-.02em}
a{color:inherit}
.wrap{width:100%; max-width:var(--maxw); margin:0 auto; padding:0 28px}

/* ---- utilidades de marca ------------------------------------------- */
.eyebrow{
  font-weight:600; font-size:12px; letter-spacing:.2em; text-transform:uppercase;
  display:inline-flex; align-items:center; gap:10px; color:var(--red);
}
.eyebrow .oo{display:inline-flex; gap:3px}
.eyebrow .oo i{width:9px; height:9px; border:2px solid currentColor; border-radius:50%; display:block}
.eyebrow.blue{color:var(--blue)}
.eyebrow.on-dark{color:var(--blush)}

/* anillos concéntricos (firma) */
.rings{position:relative; border-radius:50%}
.rings, .rings::before, .rings::after{
  border:1.5px solid currentColor; border-radius:50%;
}
.rings::before,.rings::after{content:""; position:absolute; inset:18%;}
.rings::after{inset:38%}

/* =====================================================================
   HEADER (estado de scroll)
   ===================================================================== */
.site-head{
  position:sticky; top:0; z-index:50;
  background:rgba(255,255,255,.85); backdrop-filter:blur(12px);
  border-bottom:1px solid transparent;
  transition:border-color .25s, box-shadow .25s;
}
.site-head.scrolled{border-bottom-color:var(--line); box-shadow:0 10px 30px -22px rgba(42,43,42,.25)}
.site-head .wrap{display:flex; align-items:center; justify-content:space-between; height:76px}
.logo img{height:27px; width:auto; display:block}
.nav{display:flex; gap:30px; align-items:center; font-size:14px; font-weight:500}
.nav a{text-decoration:none; color:var(--ink-1); transition:color .15s; position:relative}
.nav a:not(.nav-cta)::after{
  content:""; position:absolute; left:0; right:100%; bottom:-6px; height:2px;
  background:var(--red); transition:right .25s var(--ease);
}
.nav a:not(.nav-cta):hover{color:var(--ink)}
.nav a:not(.nav-cta):hover::after{right:0}
.nav .nav-cta{background:var(--red); color:#fff; padding:11px 20px; border-radius:999px; font-weight:600; transition:background .15s, transform .15s}
.nav .nav-cta:hover{background:var(--red-700); transform:translateY(-1px)}
@media (max-width:780px){.nav a:not(.nav-cta){display:none}}

/* =====================================================================
   HERO — composición asimétrica con anillos gigantes
   ===================================================================== */
.hero{background:var(--red); color:#fff; position:relative; overflow:hidden}
.hero .ring-stage{position:absolute; inset:0; pointer-events:none}
.hero .ring{
  position:absolute; border:1.5px solid rgba(255,255,255,.16); border-radius:50%;
}
.hero .ring.solid{background:rgba(255,255,255,.05); border-color:rgba(255,255,255,.1)}
/* cluster derecho: la "oo" del logo a escala arquitectónica */
.r1{width:560px;height:560px; right:-140px; top:-80px}
.r2{width:560px;height:560px; right:180px; top:-80px}     /* segundo aro del ∞ */
.r3{width:380px;height:380px; right:-50px; top:10px; border-color:rgba(255,255,255,.24)}
.r4{width:200px;height:200px; right:40px; top:100px; border-color:rgba(255,255,255,.32)}
.r5{width:70px;height:70px; right:105px; top:165px; background:var(--blush); border:none; opacity:.9}
@media (max-width:960px){.r1,.r2{display:none} .r3{right:-160px} }
@media (prefers-reduced-motion:no-preference){
  .hero .ring{animation:breathe 9s ease-in-out infinite}
  .r2{animation-delay:-3s}.r4{animation-delay:-5s}
  @keyframes breathe{50%{transform:scale(1.035)}}
}
.hero .wrap{position:relative; padding:104px 28px 96px}
.hero h1{
  font-size:clamp(42px,6.8vw,84px); font-weight:600; margin:26px 0 24px; max-width:15ch;
}
.hero h1 .under{
  position:relative; white-space:nowrap;
}
.hero h1 .under::after{
  content:""; position:absolute; left:2%; right:2%; bottom:.06em; height:.14em;
  background:var(--blush); opacity:.55; border-radius:99px; z-index:-1;
}
.hero .lead{max-width:46ch; font-size:clamp(17px,2vw,19.5px); font-weight:400; color:rgba(255,255,255,.88); margin:0 0 52px}

/* canales: tarjetas con jerarquía y flecha animada */
.channels{display:grid; grid-template-columns:repeat(3,1fr); gap:18px}
@media (max-width:860px){.channels{grid-template-columns:1fr}}
.chan{
  display:flex; flex-direction:column; text-decoration:none; color:var(--ink);
  background:#fff; border-radius:var(--r); padding:26px 26px 22px; min-height:190px;
  box-shadow:0 18px 45px -28px rgba(0,0,0,.35);
  transition:transform .22s var(--ease), box-shadow .22s;
  position:relative; overflow:hidden;
}
.chan::before{ /* barra de canal */
  content:""; position:absolute; left:0; top:0; bottom:0; width:5px; background:var(--acc,var(--red));
}
.chan:hover{transform:translateY(-6px); box-shadow:0 30px 60px -30px rgba(0,0,0,.45)}
.chan .k{font-size:11px; font-weight:600; letter-spacing:.18em; text-transform:uppercase; color:var(--acc,var(--red))}
.chan h3{font-size:20.5px; margin:10px 0 6px; font-weight:600}
.chan p{margin:0; font-size:13.8px; color:var(--ink-1); line-height:1.55}
.chan .go{
  margin-top:auto; padding-top:18px; font-weight:600; font-size:14px; color:var(--acc,var(--red));
  display:inline-flex; align-items:center; gap:8px;
}
.chan .go svg{transition:transform .22s var(--ease)}
.chan:hover .go svg{transform:translateX(5px)}
.chan.c-retail{--acc:var(--red)}
.chan.c-whole{--acc:var(--blue)}
.chan.c-brand{--acc:var(--ink)}

/* =====================================================================
   MARQUEE de líneas de producto
   ===================================================================== */
.marquee{
  background:var(--blush); color:var(--red-700);
  overflow:hidden; padding:16px 0; border-bottom:1px solid var(--line-2);
}
.marquee .track{display:flex; width:max-content; gap:0}
.marquee .seq{display:flex; align-items:center; gap:34px; padding-right:34px; white-space:nowrap;
  font-weight:600; font-size:13.5px; letter-spacing:.14em; text-transform:uppercase}
.marquee .oo{display:inline-flex; gap:3px; opacity:.6}
.marquee .oo i{width:8px;height:8px;border:2px solid currentColor;border-radius:50%;display:block}
@media (prefers-reduced-motion:no-preference){
  .marquee .track{animation:slide 30s linear infinite}
  @keyframes slide{to{transform:translateX(-50%)}}
}

/* =====================================================================
   SECCIONES
   ===================================================================== */
.section{padding:104px 0; position:relative}
.section.blush{background:var(--blush-1)}
.section-head{max-width:64ch; margin-bottom:52px}
.section-head h2{font-size:clamp(30px,4.2vw,48px); margin:18px 0 16px; font-weight:600}
.section-head p{margin:0; color:var(--ink-1); font-size:17.5px}

/* --- MINORISTA ------------------------------------------------------ */
.retail-panel{
  background:#fff; border-radius:var(--r-lg); padding:52px;
  display:grid; grid-template-columns:1.3fr .85fr; gap:52px; align-items:center;
  box-shadow:var(--shadow-card);
}
@media (max-width:860px){.retail-panel{grid-template-columns:1fr; padding:32px}}
.retail-panel h3{font-size:25px; margin-bottom:16px}
.retail-panel .note{
  font-size:14px; color:var(--red-700); font-weight:500;
  background:var(--red-050); border:1px solid var(--blush-2);
  border-radius:14px; padding:14px 18px; margin:18px 0 26px;
  display:flex; gap:10px; align-items:flex-start;
}
.benefits{display:grid; gap:16px}
.benefit{display:flex; gap:14px; align-items:flex-start; font-size:15px}
.benefit .dot{
  flex:0 0 auto; width:26px; height:26px; border-radius:50%;
  background:var(--blush); color:var(--red-700);
  display:grid; place-items:center; font-size:13px; font-weight:600; margin-top:1px;
}
.benefit b{font-weight:600}
.benefit span.txt{color:var(--ink-1)}

/* hang tag premium */
.hangtag{
  position:relative; background:var(--red); color:#fff; border-radius:18px;
  padding:44px 30px 36px; text-align:center; overflow:hidden; box-shadow:var(--shadow-red);
}
.hangtag .tag-rings{position:absolute; width:340px; height:340px; border:1.5px solid rgba(255,255,255,.18); border-radius:50%; left:50%; top:-160px; transform:translateX(-50%)}
.hangtag .tag-rings::before,.hangtag .tag-rings::after{content:""; position:absolute; border:1.5px solid rgba(255,255,255,.14); border-radius:50%}
.hangtag .tag-rings::before{inset:40px}
.hangtag .tag-rings::after{inset:85px}
.hangtag .hole{position:relative; width:20px; height:20px; border-radius:50%; border:3px solid rgba(255,255,255,.9); margin:0 auto 20px; background:var(--red)}
.hangtag .big{position:relative; font-weight:700; font-size:52px; letter-spacing:-.02em; margin:0; line-height:1}
.hangtag .sub{position:relative; font-size:12px; font-weight:600; letter-spacing:.16em; text-transform:uppercase; color:rgba(255,255,255,.85); margin-top:8px}
.hangtag .ml-btn{position:relative; margin-top:26px}

/* --- BOTONES --------------------------------------------------------- */
.btn{
  display:inline-flex; align-items:center; gap:10px; font-family:inherit;
  font-weight:600; font-size:15.5px; text-decoration:none; border:none; cursor:pointer;
  padding:16px 28px; border-radius:999px;
  transition:transform .18s var(--ease), background .18s, box-shadow .18s;
}
.btn:hover{transform:translateY(-2px)}
.btn svg{transition:transform .22s var(--ease)}
.btn:hover svg{transform:translateX(4px)}
.btn-red{background:var(--red); color:#fff; box-shadow:0 14px 30px -14px rgba(237,0,62,.55)}
.btn-red:hover{background:var(--red-700)}
.btn-white{background:#fff; color:var(--red); box-shadow:0 12px 26px -14px rgba(0,0,0,.4)}
.btn-white:hover{background:var(--blush-1)}
.btn-blue{background:var(--blue); color:#fff; width:100%; justify-content:center; box-shadow:0 14px 30px -16px rgba(63,124,172,.6)}
.btn-blue:hover{background:var(--blue-700)}
.btn-light{background:#fff; color:var(--ink); width:100%; justify-content:center}
.btn-light:hover{background:var(--blush-1)}

/* --- franja factual --------------------------------------------------- */
.facts{border-top:1px solid var(--line); border-bottom:1px solid var(--line); background:#fff}
.facts .wrap{display:grid; grid-template-columns:repeat(4,1fr); gap:0; padding:0 28px}
@media (max-width:860px){.facts .wrap{grid-template-columns:1fr 1fr}}
.fact{padding:26px 22px; border-left:1px solid var(--line); font-size:13.5px; color:var(--ink-1); display:flex; gap:12px; align-items:center}
.fact:first-child{border-left:none}
@media (max-width:860px){.fact:nth-child(3){border-left:none} .fact{border-top:1px solid var(--line)} .fact:nth-child(-n+2){border-top:none}}
.fact .oo{display:inline-flex; gap:3px; color:var(--red); flex:0 0 auto}
.fact .oo i{width:9px;height:9px;border:2px solid currentColor;border-radius:50%;display:block}
.fact b{color:var(--ink); font-weight:600; display:block; font-size:14.5px}

/* --- PITCH + FORM ----------------------------------------------------- */
.form-grid{display:grid; grid-template-columns:1fr 1.05fr; gap:56px; align-items:start}
@media (max-width:920px){.form-grid{grid-template-columns:1fr; gap:36px}}
.pitch h3{font-size:23px; margin-bottom:18px}
.pitch .rows{margin-top:26px}
.pitch .r{display:flex; gap:18px; padding:18px 0; border-top:1px solid var(--line)}
.pitch .r:last-child{border-bottom:1px solid var(--line)}
.pitch .r .k{
  font-size:11px; font-weight:600; letter-spacing:.14em; text-transform:uppercase;
  color:var(--blue); min-width:104px; padding-top:4px;
}
.pitch .r .v b{display:block; font-weight:600; font-size:15.5px}
.pitch .r .v span{color:var(--ink-1); font-size:14px}

.card-form{
  background:#fff; border-radius:var(--r-lg); padding:36px;
  box-shadow:var(--shadow-card); border:1px solid var(--line);
}
.card-form .ftag{
  font-size:11.5px; font-weight:600; letter-spacing:.16em; text-transform:uppercase;
  color:var(--ink-1); margin-bottom:24px; display:flex; align-items:center; gap:10px;
}
.card-form .ftag .sw{width:12px; height:12px; border-radius:50%; border:3px solid var(--blue)}

.field{margin-bottom:17px}
.field.row{display:grid; grid-template-columns:1fr 1fr; gap:15px}
@media (max-width:500px){.field.row{grid-template-columns:1fr}}
label{display:block; font-size:13px; font-weight:500; margin-bottom:7px; color:var(--ink)}
label .opt{color:var(--ink-2); font-weight:400}
input,select,textarea{
  width:100%; font-family:inherit; font-size:14.5px; padding:13px 15px;
  border:1.5px solid var(--line); border-radius:13px; background:#fff; color:var(--ink);
  transition:border-color .18s, box-shadow .18s;
}
input::placeholder,textarea::placeholder{color:#c2b6b3}
input:focus,select:focus,textarea:focus{outline:none; border-color:var(--blue); box-shadow:0 0 0 4px rgba(63,124,172,.14)}
textarea{resize:vertical; min-height:88px}

.file-drop{
  border:1.5px dashed var(--line-2); border-radius:13px; padding:20px;
  text-align:center; font-size:14px; color:var(--ink-1); cursor:pointer;
  background:var(--blue-050); transition:border-color .18s, background .18s;
}
.file-drop:hover{border-color:var(--blue); background:#fff}
.file-drop b{color:var(--blue)}
.file-drop input{display:none}

.form-msg{margin-top:15px; font-size:14px; padding:13px 16px; border-radius:13px; display:none}
.form-msg.ok{display:block; background:#e9f6ef; color:#1f7a4d}
.form-msg.err{display:block; background:#fdeaec; color:var(--red-700)}
.or-wa{margin-top:15px; text-align:center; font-size:13px; color:var(--ink-1)}
.or-wa a{color:var(--blue); font-weight:600; text-decoration:none}

/* --- GRABADO (oscuro premium) ----------------------------------------- */
.section.dark{background:var(--ink); color:#fff; overflow:hidden}
.section.dark .deco-rings{
  position:absolute; width:640px; height:640px; border:1.5px solid rgba(244,219,216,.1);
  border-radius:50%; right:-260px; bottom:-320px; pointer-events:none;
}
.section.dark .deco-rings::before,.section.dark .deco-rings::after{
  content:""; position:absolute; border:1.5px solid rgba(244,219,216,.08); border-radius:50%;
}
.section.dark .deco-rings::before{inset:70px}
.section.dark .deco-rings::after{inset:150px}
.section.dark .section-head p{color:rgba(255,255,255,.7)}
.section.dark .pitch .r{border-color:rgba(255,255,255,.13)}
.section.dark .pitch .r:last-child{border-color:rgba(255,255,255,.13)}
.section.dark .pitch .r .k{color:var(--blush)}
.section.dark .pitch .r .v span{color:rgba(255,255,255,.62)}
/* pasos con conector */
.section.dark .pitch .r{position:relative; padding-left:6px}
.section.dark .card-form{background:#323332; border-color:rgba(255,255,255,.1); box-shadow:0 30px 70px -40px rgba(0,0,0,.8)}
.section.dark .card-form .ftag{color:rgba(255,255,255,.55)}
.section.dark .card-form .ftag .sw{border-color:var(--red)}
.section.dark label{color:#fff}
.section.dark label .opt{color:rgba(255,255,255,.5)}
.section.dark input,.section.dark select,.section.dark textarea{
  background:#2a2b2a; border-color:rgba(255,255,255,.15); color:#fff;
}
.section.dark input::placeholder,.section.dark textarea::placeholder{color:rgba(255,255,255,.35)}
.section.dark input:focus,.section.dark select:focus,.section.dark textarea:focus{
  border-color:var(--blush); box-shadow:0 0 0 4px rgba(244,219,216,.12);
}
.section.dark .file-drop{background:#2a2b2a; border-color:rgba(255,255,255,.2); color:rgba(255,255,255,.65)}
.section.dark .file-drop b{color:var(--blush)}
.section.dark .or-wa{color:rgba(255,255,255,.55)}
.section.dark .or-wa a{color:var(--blush)}

/* =====================================================================
   FOOTER
   ===================================================================== */
.site-foot{background:var(--ink); color:rgba(255,255,255,.75); padding:70px 0 44px; border-top:1px solid rgba(255,255,255,.08)}
.site-foot .cols{display:grid; grid-template-columns:1.5fr 1fr 1fr; gap:44px}
@media (max-width:740px){.site-foot .cols{grid-template-columns:1fr; gap:30px}}
.site-foot .logo img{height:30px}
.site-foot p{max-width:34ch; font-size:14px; color:rgba(255,255,255,.55)}
.site-foot h4{font-size:11.5px; font-weight:600; letter-spacing:.16em; text-transform:uppercase; color:rgba(255,255,255,.4); margin:0 0 16px}
.site-foot a.fl{color:rgba(255,255,255,.75); text-decoration:none; display:block; padding:5px 0; font-size:14.5px; transition:color .15s}
.site-foot a.fl:hover{color:var(--blush)}
.site-foot .legal{
  margin-top:50px; padding-top:24px; border-top:1px solid rgba(255,255,255,.1);
  font-size:12.5px; color:rgba(255,255,255,.38);
  display:flex; justify-content:space-between; flex-wrap:wrap; gap:10px;
}

/* reveals escalonados */
.reveal{opacity:0; transform:translateY(22px); transition:opacity .7s var(--ease), transform .7s var(--ease); transition-delay:var(--d,0s)}
.reveal.in{opacity:1; transform:none}
@media (prefers-reduced-motion:reduce){.reveal{opacity:1; transform:none; transition:none} .marquee .track{animation:none}}
:focus-visible{outline:2.5px solid var(--blue); outline-offset:2px}